- Nigerian Austin Daboh has been employed by Apple Music as head of editorial for the UK & Ireland region
- Daboh will be in charge of Apple Music’s entire UK-based editorial and playlist ecosystem
- The Nigerian had worked at BBC Radio 1Xtra and Spotify before joining the American multinational technology giant
Nigerian Austin Daboh has been employed by Apple Music which is a sub-division of the American multinational technology giant, Apple Inc.
Daboh was employed as Apple Music's head of editorial in London for the UK & Ireland, according to a report filed by Music Business Worldwide.
Legit.ng gathers that the Apple Music editorial team in the UK & Ireland region will be reporting to Daboh. The Nigerian will, in turn, be reporting to the head of music at Apple Music UK, George Ergatoudis.
According to the new role, Daboh will be in charge of Apple Music’s entire UK-based editorial and playlist ecosystem.
He will also be working across the Apple Music's top playlists in the UK, in various genres, including Today’s Hits.
The Nigerian is equally tasked with building the brand equity of AGENDA at Apple Music.
He will also be in charge of Apple Music's recently launched playlist now New Music Daily and oversee its smooth localisation in the UK.
The American multinational technology giant is reportedly aiming to help discover the next generation of British artists.
The focus areas include Apple Music’s AGENDA playlist, with a particular interest in British hip-hop and R&B.
Daboh had worked for Spotify, a Swedish media-services provider founded, for three years before he left in June 2019.
He joined Spotify in 2016 as Senior Editor, Shows & Editorial, from the music team at BBC Radio 1Xtra. He was promoted in 2018 to the role of Head of Music Culture & Editorial at Spotify UK.
Earlier, Legit.ng highlighted the works of Affiong Williams, one of the few Nigerian women using business as a creative tool for gender activism.
. According to the US embassy, she uses her business to create opportunities for women and small farm holders.
She is one of the few making a great transformation in the country’s economy.
Affong started ReelFruit five years ago with the intense passion to not only grow it into one of the country’s leading dried fruit companies, but one of the entities that make women reach their full potentials and overcome obstacles.
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